How to Stay Organized as an eCommerce Seller?

Whether you're building your website and finally embarking on your business plan, or if you already have an established website for your business, you’ve likely learned that organization is essential. Being organized can help you gain new leads, increase your sales, and keep your customers coming back.

The eCommerce taxonomy is a system used to classify and optimize products on a website for better customer discovery and search engine ranking. By grouping products into categories, eCommerce websites can help shoppers find what they're looking for more easily and improve their chances of appearing higher in search results.

The hierarchical taxonomy method is the most popular way to arrange products, as it allows customers to easily find what they are looking for by breaking products down into main and subcategories. For example, a women's clothing category can be broken down into subcategories for items such as intimates, jackets, and shirts.

Subcategories

By creating subcategories, you can more effectively organize your products and make it easier for website visitors to find what they're looking for.

This type of taxonomy is ideal for websites that have a limited number of products or categories. Everything is given equal importance and there is no hierarchy. This makes the website look clean and organized. 

Your eCommerce site may have a great product taxonomy, but that alone won't bring in visitors and turn them into customers. You need to have a well-rounded marketing strategy that will make your site stand out from the rest.

How to Organize Your eCommerce Business

Consider these tips for organizing your eCommerce business and improving your customer's online experience.

1. Review and Update Your Images

Your images are important in making a lasting impression on your customers. Review your website's images regularly and update them as needed to ensure that your products look current and trustworthy. Remove any visuals for products you no longer offer, and limit extra photos that could decelerate your site.

Images are an important asset for any website or online business. Over time, images can become outdated or no longer relevant to the business. It's important to do regular audits of images to ensure they are still accurate and up-to-date.

There are a few ways to do this:

1. Do a manual audit: This involves going through all the images on your website or online store and checking to see if they are still relevant. If not, update them accordingly.

2. Use tools or other solutions: There are many tools available that can help you automate the image audit process. This can save you time and ensure that your images are always up-to-date.

2. Create a Smart Product Hierarchy

To create the correct product hierarchy for your company’s needs, you should first examine your eCommerce site, and then draw a sketch or an outline of it. Next, insert the word, “Homepage” at the top of your sketch, and lastly, create your categories below it.

When working on your website's structure, be mindful of how it may affect your SEO. Try to structure your website in a way that will not hinder your success in search engine optimization.

Consider the following quick tips for your eCommerce website to correctly create a smart product hierarchy:

1. Follow through with Using A Duplicate URL Structure. A well-structured URL scheme can improve your website's organization and consequently its SEO. Intelligently designed URLs can subcategorize site content, making it easier for users and search engines to find the right information.

2. Put New and Top Selling Products on Your Homepage. Your customers will appreciate being able to easily find your brand's best products, as well as new items that have recently been released. This will help guide them one step closer to conversion.

3. Simplify or Remove Your Header. The top menu on your site should be direct and easy to use. It should include the main sections you want visitors to focus on. You can set subcategories to appear on a click or hover, so they don't get in the way.

4. Keep Categorization Clear and Simple. Your subcategories ought to be easily accessible and not hidden beneath other categories. This shows an organized and appealing website.

3. Utilize Videos and Slideshows

Videos and slideshows can help explain your products and services to potential customers in an engaging way. By incorporating explanatory text with your video content, you can also improve your website's SEO. Keep descriptions concise to avoid overwhelming visitors with too much information at once, as well as clutter.

4. Employ Product Tags

Product tags can help business owners keep track of their products online, and can attract new leads by providing specific results that match customer queries.

A few ways to implement product tags on your eCommerce site can include:

1. Utilize the Customer’s Language. To ensure your images are well-ranked on search engines and to keep your audience engaged, use the simplest keywords that relate to the products you offer. This will also help you keep your images organized.

2. Include Product Names with Descriptions. Include the product name and brief information using relevant keywords. Do not create a lengthy description.

3. Incorporate a Barcode. Barcodes make it easier to track your products, making inventory management simpler and more efficient.

4. Utilize Prices and SKUs. This will help with manufacturing, warehousing, and customer service down the line.

5 Create a Balance Between Text and Visuals

Nothing is more eye-catching than a beautiful, high-quality image. But sometimes an image alone cannot sufficiently explain your product or service. That's where well-written text comes in! Not only does it improve SEO, but it can also help with your website rankings in search engines.

6 Spreadsheets Are Essential

A properly managed inventory is the key to a successful eCommerce business. This spreadsheet will help you keep track of your products, so you can always be aware of what you have in stock. Don't let poor inventory practices hold you back from reaching your full potential!

Here are some tips to follow when managing inventory for your eCommerce website:

1. Demand for your Products Can Ebb and Flow Over Time. Track customer purchasing habits to discern which products are in high demand and stock accordingly. This will minimize wasted inventory and product obsolescence.

2. Try looking back at your sales from previous years to get an idea of what future demand might be like, especially for seasonal products.

3. Inventory management software helps you keep track of your stock and makes it easy to see what needs to be replenished.

7 Use Mobile Optimization

If your eCommerce website isn’t optimized for mobile devices, it’s time to take care of that. A significant portion of online shoppers use tablets and smartphones, so if your website isn't mobile-friendly, you're losing out. Optimizing your website will make its appearance more attractive to potential customers.

Conclusion

To keep your eCommerce website organized, you need to continuously monitor how it is doing and make any necessary adjustments.

Start here, look up shipping logistics, or give it to someone else - Remember that your client’s needs change constantly, and so should your site. Regularly auditing your pages and making them a priority will keep your eCommerce website organized so that customers and sales will keep coming in.