12 Advertising Strategies to Boost Your Brand's Presence

While real estate agents are necessary for purchasing a home, today’s buyers are noticeably looking to do most of the searching and other aspects of buying a home online before involving any real estate expert. 

A study from the National Association of Realtors showed that 92% of buyers utilized the Internet for their home-buying journey, furthering the crucial and valuable need for real estate agents to be present and active online. If you're not actively networking and interacting online, you're missing out on brand recognition.

According to a 2018 study by the National Association of Realtors (NAR), 87% of home buyers used a real estate agent. The market for real estate agents is evident, but what can you do to reach prospects?

Marketing Matters - Now More Than Ever

While the speed of home price gains has been astounding, to say the least, it’s pretty easy to understand what’s motivating this online frenzy. Mortgage rates sit near historic lows at the same time that millennials are entering their early 30s; the average age of first-time home buyers. And with the pandemic propelling new demand, some home buyers are looking for more space to accommodate working from home, while others are looking to move further from the city. 

Additionally, many people who were fortunate enough to keep their jobs in 2020 were able to save for down payments, courtesy of the pandemic stimulus checks and forbearance on student loans. 

Advertising Strategies Every Real Estate Agent Should Employ

The competition is intense, and now more than ever, expert online and offline marketing skills are necessary to stand out in the crowd and win in the real estate marketing game. Healthfully Fabulous has put together a list of 12 advertising strategies that you should foster to boost your brand's presence. 

1. Get Social

You need to have a social media account for each of the major platforms, including:

• Twitter

• Google+

• Pinterest

• Facebook

• Instagram (for house pics)

You should also interact with your users and share good press while promoting your properties. And don’t forget to use their share buttons, it makes it easy for prospects to share with friends and family.

2. Build a Website

Many consumers search the internet before buying. Create an engaging, easy-to-navigate website for your real estate business. Include listings and update your website regularly.

3. Create A Blog

You should also consider starting a blog with content created for SEO optimization. This will ensure that your posts show up in prospective search results each time. Be sure to keep your website user-friendly and seamlessly connect it to any other real estate platforms you manage

4. Watch Your Competition’s Moves

Do you know what other realtors in your area are doing? Have you seen how their websites look? Are they active on social media? Notice what your competitors are doing, duplicate their successful techniques, but avoid their mistakes.

5. You Should Be Easy to Contact

Be sure to have your contact information on every page of your website, and make an impressive "Contact Us" page that’s an attention grabber. Consider some creative business cards to give out as well.

6. Use Local Images

Technically, you’re selling a neighborhood, not just a house - so showcase the best parts of the neighborhood with beautiful, high-quality, photos of local landmarks and well-known sites. You could also consider using drone photography.

7. Formulate Email Marketing Campaigns

Consider sending a monthly newsletter summarizing your blog content, reaching out to contacts when new properties arise, including pics of the properties, and linking them to the full property listing, including a video walkthrough or a virtual staging of the property.

8. Virtual Staging Matters

To pique buyer interest, try using a virtual staging website that includes a sneak peek of the home.  Online staging saves money and time. A 2018 study that consisted of 4,200+ homes found that 85% of staged homes sold for 6-25% more than homes that were not staged.

9. Be Experimental with Your Marketing

Experiential marketing addresses your prospects and "invites an audience to interact with a business in a real-world situation." Think about hosting a tour of the neighborhood you’re selling in, consider planning an event to educate homebuyers about the buying process, or you can organize an open house and invite buyers to see the property.

10. Network with Local Businesses

Use your connections to partner with local businesses like clothing stores, coffee shops, home decor showrooms, and banks to promote your listings, 

11. Pay for an Instagram Promotion Campaign

Instagram is a great tool for realtors to promote their listings and grow as many home buyers look there for photos of the properties, Instagram ads allow you to filter your target audience, budget, post type, and promotion duration. You can also use targeted hashtags to guarantee that posts are presented to the correct audience.

12. Get Yourself a Zillow Profile

Zillow can get your property in front of hundreds of potential homebuyers weekly with over 188 million monthly viewers, learn the steps to set up your profile here. Your profile can increase your likelihood of getting new clients due to the large audience that you connect with.

Next Steps

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